Whey to Yay!
The Sports Supplement Industry Is Broken...
I Couldn't Find What I Was Looking For
I Didn't Want My Clients and Family Taking The Bad Stuff
So I Decided It Was Time To Make My Own
My Recipe Uses Lashings Of Research and Integrity, Formulated with YOUR very best health in mind.
- Integrity and transparency: I want to provide something truly wonderful that will benefit your health and your training. I will go to whatever measures necessary to do so. This means I don't go for cost cutting alternatives at the expense of YOUR best interest - YOUR health. I also won't use trickery to have you believe that you are consuming something good when in fact it is not. I will always be honest and provide you with all the information about our ingredients and the reasons why they appear in our products.
- I care deeply about where our ingredients come from, and expect the same from our suppliers. The whey comes from 100% healthy and well cared for Australian grass-fed dairy cattle. My suppliers have a zero tolerance policy for any act of animal cruelty and the farms are routinely audited to ensure they are complying with excellent animal care standards. The dairy cows graze on the lush pastures of the south-western coast of Victoria. Being certified pasture-fed, means that for at least 70% of any year the cows diet consists of only the naturally occurring grass in the field in which they live. Outside of this, at times of the year when grass does not flourish, they are fed green vegetation (known as silage). In rare and extreme circumstances such as drought, the cows will be fed Australian grains as a means of preservation.
- I use only the finest restaurant quality real foods to add nutrients and flavour. I spare no expense to use ingredients that are only the very finest, sourced locally and ethically and are used by some of the best restaurants in the country. I do not use cheaper alternatives such as 'natural flavours' to give the products their superior taste. The ingredients are of such high quality that I don't need to (plus I find the alternative to be misleading and not in the best interest of YOUR health).
- All of the ingredients are beneficial and I exclude anything else that is unproven or unnecessary. I just simply don't add anything that you don't need. Just great quality whey protein powder that does the job it is meant to do. And it just happens to taste unbelievably good. Plus, the products are certified gluten-free and a good source of dietary fibre.
So lets re-cap:
No feed lot, grain-fed whey
The best possible ingredients